Integral campaign management
EVALANCHE controls the entire cycle of closed loop marketing - from the generation of addresses, through the layout of the information up to despatch - and supplies you with detailed data for feedback analysis and success controlling.
Email and online marketing
EVALANCHE supports you with all the functions for planning and running e-mail marketing campaigns for:
- cross-media newsletters and info mailshots
- standalone and advertising emails
- multi-stage email campaigns (follow-up mailshots)
- remembrance and birthday mailshots
- e-cards and online voting
- voucher mailshots and customer clubs
- transaction and confirmation mailshots
- tracking of externally run campaigns
- RSS and ATOM feeds
- podcasts, audio and video mailshots
>> View example newsletters (shown on www.evalanche.de - newsletters created in Europe)
Address generation and profile build-up
For dialogue with existing customers and the acquisition of new customers, EVALANCHE offers a comfortable and flexible form generator which is easy to use without any programming skills. Additional interfaces and functions assure the integral implementation of address acquisition campaigns:
- campaign landing pages (cross-media campaigns)
- contact inquiries and online registration
- order and booking inquiries
- market and customer surveys
- competitions and prize draws
- recommendations (tell-a-friend)
- call-back and service
- profile updates in e-mailing
- co-operation campaigns
- online applications
- My Profile Center
>> View example campaigns (shown on www.evalanche.de - campaigns created in Europe)
Simple design capabilities
EVALANCHE offers templates that you can use to rapidly create professional newsletters - without any programming skills. You just have to add the texts, articles and images of your choice - the correct scaling and representation takes place automatically, as does individualisation and personalisation for precisely targeted one-to-one communication.
Powerful despatch options
State-of-the-art, high performance server farms with 24/7 availability provide you with smooth and fast mail despatch. EVALANCHE'S certifications and whitelist entries at service providers guarantee extremely high mail delivery rates with top-level quality and performance.
Personalisation and individualisation of emails
EVALANCHE offers a high level of individualisation and personalisation for all newsletter content.
- Personalised salutation
- Individualised articles and landing pages (depending on recipient's profile)
Content syndication
Existing News-Feeds (e.g. on a website) plus their images can be imported directly into EVALANCHE's article management via the RSS-/ Atom-Feed-Reader. This way content with frequent updates only has to be linked once to be available for content sharing.
Detailed feedback analysis
For sustained successful campaign management, EVALANCHE offers you numerous statistical valuations that present you with accurate user behaviour patterns, forming the basis for a detailed feedback analysis. This lets you continually improve your target group orientation and enhance the efficiency of your communications strategy for future campaigns.
Whether Internet Explorer, Firefox or Safari under Windows, Mac OS or Linux - EVALANCHE runs on all standard systems.
